STEP 01 / 05 · WHO AND WHERE
Campaign basics
Your estimate will combine campaign cost, expected reach, media value, and conversion assumptions.
Base-case ROI
486.3%
Net benefit
$22,612
Payback
0.5 mo
Total benefit
$27,262
Total cost
$4,650
Range (±30% flex)
Conservative
177.8%
Base
486.3%
Optimistic
1005.3%
Benefit breakdown
- Brand / PR
- Leads
- Revenue
- SEO / Links
- Traffic
Top value drivers
- 1. Lead Value$13.0K
- 2. Incremental Traffic Value$8,360
- 3. Revenue (Margin-Adjusted)$2,310