For CMOs
A clearer business case for your next press release
Before you commit budget to a press release, you need a defensible answer to one question: what is this likely to move? PressImpact gives marketing leaders a pre-launch view of reach, share of voice, and business impact — sharp enough to take into a leadership review, honest enough that the CFO won't push back.
Evaluate a release before you launch
Enter six inputs — budget, baseline traffic, expected lift, conversion rate, deal size, timeframe.
PressImpact estimates reach, media value, and revenue across three scenarios: conservative, base, and optimistic.
No black-box AI. No unnamed benchmarks. Every figure links back to a public source or an assumption you can override.
Message and distribution opportunities
The report flags the three inputs the estimate is most sensitive to — usually pickup, conversion, and traffic lift.
- Pickup is the swing driver → stronger angle or higher-tier wire
- Conversion is the swing driver → landing page work
- Lift is the swing driver → distribution or paid amplification
The model becomes a working brief — not a passive forecast.
Explain the result to leadership
Every report generates a short executive summary in plain UK English with a clear Approve / Revise / Reject recommendation.
The narrative is bounded — it interprets the numbers, never invents them.
Every report also has a Details for finance layer beneath the scorecard — sourced benchmarks, ECB currency provenance, full assumptions table. It's the page you send to your CFO.
Three actions that improve the number
The report closes with the three inputs with the largest impact on ROI in your specific model.
- Rewrite the angle to increase pickup
- Move to premium distribution to widen impressions
- Optimise the landing-page CTA to lift conversion
Each recommended action is tied to the actual sensitivity of your numbers — not a generic best-practice list.